Health and Over-the-Counter Product Market

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10 Truths of OTC No. 1: Recognizing there's a problem in the first place

The inexorable rise of digital technology and an attitudinal shift towards wellness and prevention finds consumers starting to think very differently about how they manage their health — and Sara Jones and Nick Vaus kick off their 10-piece series on “10 Uncomfortable Truths that OTC has to deal with to survive and thrive in the 21st century.”